Terms & Conditions

1. Introduction & Acceptance

1.1. These Terms & Conditions ("Terms") govern your use of Once Upon a Me ("the Service"), operated by The Dream Management Group FZE LLC ("we", "us", "our"), a company registered in Ajman, United Arab Emirates. The Service is provided through our website at onceuponame.io and our mobile application (collectively, "the Platform"). By creating an account, you agree to be bound by these Terms in full.

1.2. These Terms apply to both the website (onceuponame.io) and the mobile application. Where specific terms apply only to the website or only to the app, this is noted in the relevant section.

1.3. You must be at least 18 years of age to create an account and use the Service. By registering, you confirm that you are 18 or older and that you have the legal capacity to enter into this agreement.

1.4. Where the Service is used to create content for or about a child, the parent or legal guardian who holds the account accepts these Terms on behalf of that child. Children do not create accounts or directly interact with the Platform.

1.5. We may update these Terms from time to time. Material changes will be communicated via email or in-app notification. Continued use of the Service after changes take effect constitutes acceptance of the updated Terms.

2. Service Description

2.1. Once Upon a Me is a platform that enables parents to create personalised, AI-generated storybooks featuring their children as the main characters.

2.2. The Service is designed exclusively for parents and legal guardians. It is not intended for independent use by children. If a parent or guardian permits a child to access or use the Service, they do so at their own discretion and assume full responsibility for the child's use, including for any content viewed, interactions made, or data entered.

2.3. The Platform supports a household model, allowing multiple parents or guardians to share access to the same set of child profiles and stories within a single household.

2.4. Stories are generated using artificial intelligence services, including AI text generation for story writing, AI image generation for illustrations and character avatars, AI planning for story structure, and AI-powered narration for audio storytelling. See our Privacy Policy for the authoritative, up-to-date list of the AI and infrastructure providers we use and the data each receives.

3. Account Registration

3.1. Each parent or guardian must register their own account using a valid email address and a secure password. You may also register using supported third-party authentication providers.

3.2. Upon registration, a household is automatically created for your account. You become the primary parent of that household with full administrative privileges.

3.3. The primary parent can invite additional carers — co-parents, grandparents, au pairs, or other trusted adults — by issuing a single-use invitation link that expires 14 days after issue and can be accepted once. The primary parent sets each carer’s role, which children they can see, and which actions they can take. Carers can create stories and manage the child profiles they are granted access to, but cannot manage billing or household administration.

3.4. You are responsible for maintaining the confidentiality of your account credentials and for all activity that occurs under your account. You must notify us immediately if you suspect any unauthorised access.

3.5. You may not create multiple accounts for the same individual, share your credentials with third parties, or allow others to use your account without proper household membership.

4. Age Requirements & Parental Use

4.1. The Service is designed for use by parents and legal guardians aged 18 and over. Account creation requires that you are at least 18 years old.

4.2. Children are data subjects within the Service, not users. They do not create accounts, log in, or interact with the Platform directly. All interactions with the Service are performed by the parent or guardian on the child's behalf.

4.3. By creating a child profile, you confirm that you are the parent or legal guardian of the child, or that you have obtained appropriate consent from the child's parent or legal guardian to include them in the Service.

4.4. If you choose to allow your child to independently access the Service (for example, to read or listen to stories), you do so at your own discretion and accept full responsibility for their experience, including for any AI-generated content viewed. The Service includes content controls that allow you to customise the storytelling experience, and we recommend using these before allowing independent access.

5. Child Profiles

5.1. Parents create and manage child profiles within their household. A profile includes the child's first name, age, gender, and optional interests that help personalise story content.

5.2. Each child profile includes content controls that allow parents to customise the storytelling experience. These controls include the ability to exclude specific themes, enable bedtime mode for calmer stories, and specify preferred values or life lessons.

5.3. The friend feature allows children to be included in each other's stories via unique friend codes. By sharing your child's friend code, you consent to their profile information (first name, age, and avatar) being used in stories generated by the friend's parent. The age shared is the child’s exact age in years, not an age range. You may remove a friendship at any time, which stops any further sharing; however, it does not remove your child from stories the other family has already generated.

5.4. All child profiles within a household are visible to every member of that household.

6. Photo Upload Terms

6.1. Parents may upload photographs of their child to generate a personalised character avatar. By uploading photos, you warrant that you are the parent or legal guardian of the child depicted, or that you have obtained explicit consent from the child's parent or legal guardian to upload their likeness.

6.2. Uploaded photographs are used solely for the purpose of generating a character avatar. To do this they are sent to a photo-analysis service (currently Google Gemini, with Anthropic as a backup) and to our avatar-generation providers — xAI Grok Imagine (via fal.ai) as primary, with OpenAI’s gpt-image-1.5 (via Kie.ai) as an automatic fallback; none of these providers retains inputs for model training. They are not used for any other purpose, including advertising, marketing, training AI models, or sharing with third parties beyond these providers (each listed in our Privacy Policy).

6.2.1. Uploaded photos are screened to confirm they show a child and are appropriate for a children’s product; images that fail this check are rejected and no avatar or story is created from them (the check is automated and best-effort, so it may not catch every unsuitable image).

6.3. Once you accept a generated avatar, your uploaded photographs enter a 24-hour deletion grace period. During this period, you may choose to regenerate the avatar, which reactivates the photos temporarily.

6.4. After the 24-hour grace period, photographs are permanently deleted from both our database and our content delivery network. This deletion is irreversible.

6.5. You may request immediate deletion of uploaded photographs at any time by contacting [email protected].

6.6. While we strive for high-quality avatar generation, we do not guarantee an exact likeness of the child. The avatar is a stylised, illustrated representation and may differ from the photographs provided.

7. AI-Generated Content

7.1. All story text, illustrations, and character avatars are generated using artificial intelligence. As such, the content may contain stylistic variations, minor inconsistencies, or imperfections inherent to AI-generated material.

7.2. We do not guarantee the accuracy, completeness, or suitability of AI-generated content for any specific purpose. Parents should review all generated stories before sharing them with children.

7.3. AI-generated stories are intended for personal, non-commercial use only. You may read, print, and share stories within your family, but you may not sell, distribute, or commercially exploit the generated content without our prior written consent.

7.4. You retain ownership of the personalised stories generated for your children for personal use. We retain all rights necessary to provide, improve, and maintain the Service, including the right to use anonymised, aggregated data to improve our AI systems.

7.5. AI-generated content, including story text and illustrations, is produced by third-party AI models. While we employ content controls, brand name filters, and safety measures, we cannot guarantee that all generated content will be perfectly appropriate for every child in every context. Parents should review all generated stories before sharing them with children. We accept no liability for AI-generated content that does not meet your expectations.

7.6. Content safety. We apply multiple layers of content safety: age-appropriate vocabulary and theme filtering (best-effort), parent-set content controls (excluded themes, bedtime mode), an automated check that screens uploaded photos and rejects images it identifies as unsuitable or as not showing a child (no story is created from a rejected photo), automated safety checks on every generated illustration before it is shown (with re-generation or hold-for-review of anything that fails), and provider-level safety filters built into the AI engines we use. If you consider any story inappropriate, you can report it from the story menu in the app, or to [email protected]; reported stories are reviewed by our team and removed from view where appropriate.

8. Payments & Subscriptions

8.1. The Service offers the following pricing in pounds sterling (GBP) as the base reference currency. Local-currency prices are displayed in the app or at checkout and may differ from a direct currency conversion for the reasons set out in 8.2 below:

• Single Story: £7.99 per story (one-time purchase) — UK base price
• Adventure Pack: £18.99 per month (subscription, includes 4 books per month plus narration) — UK base price
• Repaint Credit: £2.00 (repaint images or rewrite text for a story)
• Physical Book (ages 0-4): £29.99 per book
• Physical Book (ages 5+): £34.99 per book
• Multi-order discount available when purchasing multiple physical books

8.2. International pricing. The price you pay in your local currency may differ from a direct GBP conversion because of: (a) the predefined price points (tiers) available on the Apple App Store and Google Play Store, which may not map exactly onto a direct currency conversion (for example, a single story is £7.99 in the UK and $10.99 in the US); (b) local taxes, VAT, sales tax, or other government-imposed levies that vary by jurisdiction and are calculated on top of the displayed price where required by local law; (c) currency exchange-rate movements between pricing updates; and (d) regional pricing adjustments we make to keep prices fair across markets with different purchasing power.

8.3. The price displayed at the point of purchase is authoritative. If there is any discrepancy between the prices listed in these Terms and the price displayed in the app, on the Apple App Store, on Google Play, or at web checkout at the moment of purchase, the displayed price applies. By completing the purchase, you accept the displayed price.

8.4. Multi-order discounts are available when purchasing multiple physical books in the same order. The discount increases with each additional book, up to a maximum of 30% off.

8.5. Payments on the web are processed through Stripe. In-app purchases and subscriptions on mobile devices are processed through the respective app store (Apple App Store or Google Play Store) and are subject to their terms and pricing.

8.6. Subscriptions renew automatically at the end of each billing period unless cancelled before the renewal date. You may cancel your subscription at any time through your account settings, via the relevant app store, or through the Stripe customer portal.

8.7. Refunds for web purchases are handled in accordance with applicable consumer protection laws. Refunds for in-app purchases are subject to the policies of the relevant app store (Apple or Google).

8.8. We reserve the right to change pricing at any time. Active subscribers will be notified of price changes at least 30 days before they take effect. Existing one-time purchases are unaffected by future price changes.

8.9. From time to time, we may offer promotional codes for discounted or free stories or physical book purchases. Promotional codes are subject to their own terms and conditions, including expiry dates and usage limits.

9. Physical Books

9.1. We offer printed, hardcover A4 landscape format physical books of your generated stories. Physical books are available for purchase both within the app and through the gift purchase flow on our website.

9.2. Physical book pricing is age-based: £29.99 for children aged 0-4, and £34.99 for children aged 5 and above. Pricing includes production and standard delivery. Multi-order discounts are available when ordering multiple books.

9.3. Physical books are produced and fulfilled by one of our print partners — currently Prodigi or CloudPrinter — selected on a per-order basis. The chosen partner receives the recipient’s name, shipping address, telephone number, the buyer’s email address (for dispatch updates), and the print-ready PDF of the ordered story. Each book undergoes an automated print quality audit before being submitted for production. Production timelines and delivery estimates vary by partner and destination, and are communicated at the time of order and via email updates as your order progresses.

9.4. Physical books are produced on-demand and personalised to your child. As such, returns and refunds are limited to cases involving print defects or delivery damage, in accordance with applicable consumer protection laws.

9.5. Gift purchases of physical books can be made through our website without requiring an account. The purchaser's email address is collected for order confirmation and delivery updates.

10. App-Specific Terms

10.1. The following terms apply specifically to your use of the Once Upon a Me mobile application, available on the Apple App Store and Google Play Store.

10.2. In-app purchases made through the Apple App Store or Google Play Store are subject to the terms and conditions of the respective platform. Apple and Google act as payment processors for in-app transactions, and their refund and cancellation policies apply to purchases made through their stores.

10.3. Subscription management for in-app subscriptions is handled through the respective app store. To cancel or modify your subscription, you must do so through your Apple or Google account settings, not through our app directly.

10.4. The app may send push notifications to keep you informed about story generation progress, completed stories, friend requests, and other relevant updates. You can disable push notifications at any time through your device settings.

10.5. Stories downloaded for offline reading are stored locally on your device and are for personal use only. You may not redistribute, share publicly, or commercially exploit downloaded content.

11. Website-Specific Terms

11.1. The following terms apply specifically to your use of the Once Upon a Me website at onceuponame.io.

11.2. Our website offers a gift purchasing flow that allows anyone to purchase a physical book as a gift, without requiring an account. By completing a gift purchase, you agree to provide accurate contact information for order fulfilment and delivery updates.

11.3. The website includes an AI-powered chat feature to help answer questions about our Service. Responses are generated by artificial intelligence and are provided for informational purposes only. They do not constitute professional advice and may not always be fully accurate.

11.4. The website uses cookies solely for authentication and session management purposes. We do not use advertising cookies, marketing cookies, or third-party tracking cookies. For more information about how we handle your data, please refer to our Privacy Policy.

12. Acceptable Use

12.1. You agree to use the Service only for its intended purpose: creating personalised storybooks for children within your household or friendship circle.

12.2. You must not:

• Attempt to generate content that is inappropriate, harmful, offensive, or illegal
• Upload photographs of individuals without proper consent or legal authority
• Use the Service to harass, bully, or harm any individual
• Share your account credentials with unauthorised parties
• Attempt to reverse-engineer, decompile, or extract source code from the Platform
• Use automated tools, bots, or scripts to access the Service
• Interfere with the operation of the Service or its underlying infrastructure
• Circumvent content controls, safety measures, or access restrictions

12.3. We reserve the right to suspend or terminate accounts that violate these acceptable use terms, with or without prior notice.

13. Intellectual Property

13.1. The Once Upon a Me platform, including its design, branding, technology, AI systems, and underlying code, is the intellectual property of The Dream Management Group FZE LLC and is protected by applicable copyright, trademark, and other intellectual property laws.

13.2. You retain all rights to photographs you upload. We do not claim ownership of your photos and use them solely for the purpose described in Section 6.

13.3. You are granted a personal, non-exclusive, non-transferable licence to use the AI-generated stories and illustrations created through the Service for personal, non-commercial purposes.

13.4. You may not reproduce, distribute, or create derivative works based on the Platform itself, its branding, or its technology.

14. Disclaimers & Liability

14.1. The Service is provided on an "as is" and "as available" basis. We make no warranties, express or implied, regarding the Service's availability, reliability, or fitness for a particular purpose.

14.2. While we employ content controls and safety measures, we cannot guarantee that AI-generated content will be free from errors, inconsistencies, or content that may not align perfectly with your expectations. We recommend that parents review all generated stories before sharing them with children.

14.3. To the maximum extent permitted by law, our total liability arising from or related to your use of the Service shall not exceed the total amount you have paid to us in the twelve (12) months immediately preceding the event giving rise to the claim.

14.4. We shall not be liable for any indirect, incidental, special, consequential, or punitive damages, including loss of data, revenue, or profits, arising from your use of or inability to use the Service.

14.5. Nothing in these Terms excludes or limits our liability for death or personal injury caused by our negligence, fraud or fraudulent misrepresentation, or any other liability that cannot be excluded or limited by applicable law.

14.6. Indemnification. You agree to indemnify and hold harmless The Dream Management Group FZE LLC, its directors, employees, and agents from third-party claims, damages, losses, or expenses (including reasonable legal fees) to the extent they arise from: (a) your breach of these Terms; (b) content or photographs you upload in breach of these Terms or applicable law; or (c) your violation of any third-party rights or of applicable law. This indemnity does not apply to the extent a claim arises from our own negligence, wilful misconduct, or breach of these Terms, and nothing in it limits or affects your statutory consumer rights.

15. Termination

15.1. We may suspend or terminate your account at any time if you breach these Terms, engage in conduct that we reasonably believe is harmful to the Service or other users, or if required by law.

15.2. You may delete your account at any time from Profile → Delete Account in the app, at onceuponame.io/delete-account, or by contacting [email protected]. When you request account deletion, your account enters a 30-day recovery period before permanent deletion. You will receive an email with a recovery link valid for 30 days. During this period your account is suspended but all your children's stories and data are preserved. After 30 days, your data is permanently deleted or irreversibly anonymised, except records we are required by law to retain (see our Privacy Policy).

15.3. Upon termination, your right to use the Service ceases immediately. Sections of these Terms that by their nature should survive termination (including Intellectual Property, Disclaimers, Liability, and Governing Law) will remain in effect.

15.4. If your account is part of a household, termination of your individual account does not affect the accounts of other household members. Stories and child profiles created by your household remain accessible to remaining members.

16. Governing Law

16.1. These Terms are governed by the laws of the United Arab Emirates, where Once Upon a Me is established and operated.

16.2. We will first try to resolve any dispute with you through good-faith negotiation. Where that is not possible, disputes are subject to the courts of the United Arab Emirates — subject always to 16.3 below.

16.3. Your local consumer rights always apply. Because we serve families worldwide, nothing in these Terms removes the mandatory consumer-protection rights of your country of residence, and, if you are a consumer, you may bring proceedings in your local courts. In particular: UK consumers keep their rights under the Consumer Rights Act 2015; EU consumers keep their national and EU consumer-protection rights and may use the EU Online Dispute Resolution platform (ec.europa.eu/odr); and US consumers keep their rights under applicable state consumer-protection law. See Section 17 for region-specific provisions.

16.4. Assignment. We may assign or transfer our rights and obligations under these Terms, including in connection with a merger, acquisition, financing, reorganisation, or sale of assets, provided that the successor agrees to be bound by terms at least as protective of your rights as these Terms and we give you reasonable notice. You may not assign your rights without our consent.

17. Regional Provisions

18. Contact

18.1. If you have any questions, concerns, or complaints about these Terms or the Service, please contact us at: